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Pet Food News
On July 28, 2014

The Animal Foundation celebrates 'Dog-ust' to promote pet adoptions

'Chicken Soup for the Soul' author partners with foundation in July and August

Las Vegas-based The Animal Foundation has partnered with Amy Newmark, publisher, editor-in-chief and author of the "Chicken Soup for the Soul" titles, to promote dog and cat adoptions during "Dog-ust."

Any new pet parents who adopt a dog or cat from the Animal Foundation through the month of August will receive a complimentary copy of the newest titles “Chicken Soup for the Soul: The Dog Did What?” or “Chicken Soup for the Soul: The Cat Did What?” Each book has a foreword by country singer Miranda Lambert, who is a big supporter of pet adoption. Additionally, new pet parents will be entered into a sweepstakes to win a year’s supply of Chicken Soup for the Soul petfood.

"These books won’t be on store shelves till August 19, but we wanted to share them ahead of time with the Las Vegas community and encourage people to bring a new pet into their homes," said Newmark. "We have always been big supporters of dog and cat adoptions, having read thousands of stories from people who have adopted dogs or cats and found their lives immeasurably improved. We even use rescue dogs and cats as models on all our petfood packaging.

Newmark helped kick off the initiative at SuperZoo 2014.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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