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Pet Food News
On August 4, 2014

Frontenac invests in petfood, makes deal for Cloud Star

Investment firm focuses on all-natural movement in petfood industry

Investment firm Frontenac Co. has entered the petfood market, completing a majority recapitalization with all-natural pet treat producer Cloud Star Corp.

Cloud Star got its start in 1999 by creating dog treats made without artificial colors, flavors or preservatives. The company has since expanded into a variety of all natural, wholesome and minimally processed treats as well as grooming items. "We're excited to be in the pet industry and partner with a brand like Cloud Star whose treats embody the all-natural, functional and healthy movement that we love to support," said Walter Florence, managing partner at Frontenac.

Florence said he sees the company growing by getting into more stores, adding new product lines and possibly acquiring other like-minded brands.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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