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Pet Food News
On August 8, 2014

Meow Mix remixes jingle to benefit food bank

Brand partners with country star Kellie Pickler and fans for donation drive

Meow Mix, country music singer Kellie Pickler and Meow Mix fans are partnering to remix the brand’s 44-year-old jingle to benefit the Food Bank For New York City.

As part of the new “It’s Meow Time” campaign to celebrate cat parents and their cats, a mobile sound booth will be set up at Columbus Circle in new York City, allowing fans the opportunity to record their own rendition of the Meow Mix jingle solo or alongside Pickler. For every fan that records their own jingle, Meow Mix will donate 100 cat food meals to the Food Bank for New York City, with an overall goal of 100,000 meal donations. Each donation will be distributed to help local, less fortunate families feed the house cats of New York.

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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