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Pet Food News
On August 8, 2014

Pet Fair Asia 2014 announces InnovAction new product platform

Show will be held August 21–24, 2014

Pet Fair Asia 2014, being held in Shanghai August 21–24, 2014, will include InnovAction, a new integrated and comprehensive platform to support the launch of new products in China and important markets in Asia.

It brings the concept of traditional tradeshows' "new products area" to a whole new level of marketing communication, according to organizers:

  • On-site experience with special demonstration area, products video, enhanced visibility on floor maps, show guides, printed and digital signage, professional and consumers voting system.
  • Online exposure through Pet Fair Asia website and social networks, phone App, products video, dedicated electronic newsletters, etc.

Pet Fair Asia visitors pre-registration system will close on August 15. Take advantage of pre-registration to benefit from free entrance during trade days (August 21–22). After August 15, entrance registration fee is RMB 100 per day.

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July 2015

The July 2015 issue of Petfood Industry profiles Plato Pet Treats, a California-based company that makes premium pet treats using the best ingredients available. Learn how Plato uses natural and locally sourced ingredients and makes its products in-house for optimal quality. Also find out how its “Plato Wags Back” program provides support to rescues and shelters that feed and house homeless dogs.

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