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Pet Food News
On August 8, 2014

Pet Fair Asia 2014 announces InnovAction new product platform

Show will be held August 21–24, 2014

Pet Fair Asia 2014, being held in Shanghai August 21–24, 2014, will include InnovAction, a new integrated and comprehensive platform to support the launch of new products in China and important markets in Asia.

It brings the concept of traditional tradeshows' "new products area" to a whole new level of marketing communication, according to organizers:

  • On-site experience with special demonstration area, products video, enhanced visibility on floor maps, show guides, printed and digital signage, professional and consumers voting system.
  • Online exposure through Pet Fair Asia website and social networks, phone App, products video, dedicated electronic newsletters, etc.

Pet Fair Asia visitors pre-registration system will close on August 15. Take advantage of pre-registration to benefit from free entrance during trade days (August 21–22). After August 15, entrance registration fee is RMB 100 per day.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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