Market trends: Sustainable petfood packaging
An existing trend is poised for continued growth as consumers ask for more
The US demand for petfood packaging is expected to rise 4.8% annually to US$2.5 billion in 2018 (see Figure 1), according to Ohio-based market research firm The Freedonia Group Inc. That demand is being driven by the need for more advanced packaging—higher-value, more sophisticated packaging that meets the expectations of an ever-growing market overall and the premium petfood market in particular. As consumers become increasingly involved in their pets’ well-being, and become more educated in where their pet products are coming from, specific packaging issues come to light. One of those issues is sustainability.
Sustainability isn’t exactly a new concept to the petfood industry. “Sustainability packaging initiatives have been around for a decade and a half in our sector,” says Bill Langhout, field sales manager and sustainability representative for Mondi in North America. “It all started with recycling and then went to polylactic acid (PLA) â€“ biobased material (biodegradable), and then morphed into a number of different concepts, initiatives that were driven by end-users, namely Walmart The trends have really come full circle and now the big push is number 2 pouches, recycling or creating recovery programs for different types of packaging.”
The Pet Industry Sustainability Coalition is a non-profit organization focusing on sustainable advancement in the industry, providing resources and tools for advancement and promoting continual improvement. The coalition addressed petfood packaging specifically during its 2013 SuperZoo presentation, where it highlighted a case study involving “I and love and you.” The company was looking for a new consumables…