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Pet Food Market Trends / Pet Food Additives / Supplements
on October 9, 2014

New product development: Reinventing the shelf with petfood-enhancing products

Toppers, gravies, "mix-ins" and other petfood enhancers promise palatability, value and consumer involvement in pets' mealtimes

“If I can't reinvent the category with a leap forward that offers clear superiority in health optimization, animal enjoyment and value for the consumer and business partners, I won’t be in that business,” declares Anthony Bennie, founder of Clear Conscience Pet, maker of the new petfood enhancer, SuperGravy. Bennie recently…

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