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Pet Food Market Trends
on January 10, 2015

Pet humanization and product premiumization

Pet pampering is more prominent than ever, but owners are still looking for lower price points.

As reported in Packaged Facts’ Pet Food in the US (September 2014), premium petfoods (including mass premium and superpremium brands) accounted for 42% of petfood sales in 2014, followed by regular petfood at 30% and value petfood at 12%, with treats accounting for the remaining 16% share of sales (see…

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