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Pet Food News
on January 27, 2015

Blue Buffalo reaches 1 million pet adoptions in campaign

Home 4 the Holidays is the largest pet adoption campaign on record, according to the company

In participation with the Blue Buffalo Home 4 the Holidays pet adoption campaign, the Monmouth County, New Jersey-based SPCA introduced the Ferrier Family to its newest member—a cat named Watermark. Blue Buffalo announced that Watermark's adoption officially marked one million pets adopted in the company's holiday adoption drive.

In celebration of the Home 4 the Holidays campaign reaching its goal of 1 million pets adopted, Blue Buffalo is hosting an event to honor the adopting family and the shelter. The Ferrier family will receive a one-year supply of Blue Buffalo product for their new cat and the Monmouth County SPCA will be gifted with 2,500 pounds of food. Event attendees will hear remarks from the family and the Monmouth County SPCA, and receive a tour of the adoption facility.

"We couldn't be more proud of the work that the Monmouth County SPCA is doing in the region to provide a safe haven for homeless, abused and abandoned pets," said David Petrie, vice president at Blue Buffalo. "The Ferriers' adoption of Watermark is a testament to the tremendous efforts being made at the shelter to prepare animals for adoption."

Blue Buffalo partnered with the Helen Woodward Animal Center for the Blue Buffalo Home 4 the Holidays campaign, founded in 1999. Each year, the three-month adoption drive aims to save the lives of orphan pets and raise awareness about the importance of pet adoption during the holiday season. Blue Buffalo and the Helen Woodward Animal Center's partnership created a coalition of more than 4,000 international pet adoption agencies, facilities and rescue groups. The campaign has saved more than 10 million pets since its inception.

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