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Pet Food News
on March 6, 2015

Wellness introduces TruFood, expands CORE line

New line features whole protein, raw produce, antioxidants

Wellness Natural Pet Food had debuted a new product line, TruFood, and has expanded its CORE product line.

Wellness TruFood features whole prey protein, raw produce and antioxidants. It is blended by hand and baked in small batches to create delicious, natural meals. Made with colorful ingredients you can see like chicken, beets, coconut oil, kale, pumpkin and live active yogurt cultures, TruFood recipes are living proof that real nutrition is the most fundamental source of health and happiness for your pets.

“Our new Wellness TruFood line helps provide pets with the wholesome, natural, grain-free nutrition they need to support their overall health and well-being,” says Camelle Kent, chief commercial officer at WellPet. “Real nutrition—nutrition you can see through vibrantly colored fruits and vegetables and whole prey proteins—is the most fundamental source of health and happiness for your pets. We’re thrilled to unveil our newest recipes for dogs and cats of all sizes, palates and stages of life.”

The new Wellness TruFood line for dogs and cats is natural, grain-free and offered in a variety of sizes and flavors to accommodate any pet’s palate across all stages of life. Available at pet specialty retailers nationwide in April, Trufood features four categories of food options: Baked Blends, Tasting Pairings Wet Food, RAW Goodness treats, and CocoChia Bakes treats.

CORE is Wellness Pet Food’s popular grain-free, protein-focused line, which now includes air dried toppers for dogs and cats and two varieties of wet recipes for dogs, all packed with high-quality protein and balanced with fresh fruits and vegetables.

The new additions, which will be available at pet specialty retailers nationwide in April, can all be served as complete and balanced meals, tender toppers or protein-rich treats.

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