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Pet Food News
on August 8, 2016

How dog, cat owners’ pet food purchasing frequency varies

The frequency of pet food purchasing can play a significant role in retailing and targeted marketing strategies.

Although not often discussed in terms of industry-wide patterns, the frequency of pet food purchasing is a key factor to pet food retailing and target marketing. Frequency of purchasing affects everything from the strategic role of pet departments within multi-category retailers, to customer receptiveness to reward programs, to the appeal…

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