How dog, cat owners’ pet food purchasing frequency varies
The frequency of pet food purchasing can play a significant role in retailing and targeted marketing strategies.
Although not often discussed in terms of industry-wide patterns, the frequency of pet food purchasing is a key factor to pet food retailing and target marketing. Frequency of purchasing affects everything from the strategic role of pet departments within multi-category retailers, to customer receptiveness to reward programs, to the appeal of subscription ordering and home delivery of pet food or treats.
Purchasing patterns in dry and moist/canned pet food, pet treats
Data from Packaged Facts’ July 2016 survey indicate that, in the case of dry pet food, dog owners are more frequent purchasers than are cat owners (see Table 1). Among dog owners who buy dry pet food, three out of 10 (29%) do so weekly, and another half do so either every two to three weeks or at least monthly. Among dry dog food purchasers, only two out of 10 dog owners stock up less than once a month.
While dog owners are more likely to frequently purchase pet food than cat owners, those who own both dogs and cats are far more likely to buy pet food weekly than either of the other two groups.
Among cat owners who buy dry pet food, three out of 10 do so monthly, as also is the case among dog owners. However, cat owners are relatively less likely to buy dry cat food weekly (16%) and relatively more likely to buy dry cat food less than once a month.
The difference is more dramatic, however, in the case of customers who…