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Pet Food Market Trends / Pet Food Additives / Supplements
on January 9, 2017

Pet food mix-ins: adding fresh foods to dog, cat food

As more consumers aim for customization of their pets’ food, human foods are merging with pet food options.

Gearing up for the upcoming “Taste of Pet Food’s Future” Innovation Workshop (April 3) at Petfood Forum, Packaged Facts surveyed dog and cat owners about their use of pet food toppers, mix-ins or gravies/sauces.

Clearly, a varying combination of palatability, pampering, nutritional, customization and coaxing issues are front-of-mind for…

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