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Pet Food News / Natural / Organic Pet Food
on March 7, 2017

Consumers’ ethical demands impacting pet food marketing

Mission-based marketing strategies meet dog and cat food consumers’ ethical demands.

A pet food industry analyst believes that mission-based marketing is one of the strongest trends in dog and cat food consumers’ demands. Consumers want to know what a pet food company stands for ideologically, said Eric Pierce, director of business insights at New Hope Network, at Petfood Forum 2016.

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