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Pet Food Market Trends / Petfood Forum News
on April 5, 2017

Pet food consumer wants drive industry trends

Chris Mondzelewski of Mars discussed pet needs, human wants and how the two must be considered together for pet food industry success.

“There’s more to our industry than just the pets.” Chris Mondzelewski, general manager for pet specialty at Mars Petcare North America, opened his headliner session at Petfood Forum 2017 by pointing out the need to look beyond pet needs when innovating. Pet food consumer “wants,” he said, are the true…

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