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Pet Food News / Petfood Forum News
on April 5, 2017

4 steps to your next pet food marketing breakthrough

Listening with an open mind to your employees and customers and monitoring what is being said in social media is the first step in identifying unique marketing opportunities.

Marketing that breaks through all the other messages consumers are bombarded with every day and resonates with consumers is built on insights obtained by listening, said Andrew Grinch, content director, Woodruff Sweitzer, at Petfood Forum 2017 on April 4 in Kansas City, Missouri, USA. Grinch outlined four steps pet food marketers…

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