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Pet Food Market Trends
on July 10, 2017

Diverse pet food market growth in Western, Eastern Europe

With Western Europe maturing, there are nevertheless ample pet food market share opportunities as pet owner populations continue to grow and Eastern Europe shows expansion of its own.

Pet food market growth in Europe has shifted gears. In Western Europe, volume growth is at a standstill (and even negative in some countries) due to market maturity; nearly all growth that does exist is being driven by retail value (i.e., price increases). Eastern Europe is a different story: With…

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