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Pet Food News / Pet Food Market Trends
on August 9, 2017

Blue Buffalo growth driven by e-commerce pet food sales

These online sales helped Blue Buffalo increase sell-through to pet owners by seven percent year-over-year for Q2, despite ongoing challenges at brick-and-mortar pet food specialty retailers.

E-commerce pet food sales drove Blue Buffalo’s growth in the second quarter (Q2) of 2017, CEO Billy Bishop said during their earnings call on August 8. These online sales helped Blue Buffalo increase sell-through to pet owners by seven percent year-over-year for Q2, despite ongoing challenges at brick-and-mortar pet food…

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