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Pet Food News / Petfood Forum News / Pet Food Safety / Pet Food Labeling
on August 21, 2017

In-depth dog, cat food information appeals to pet parents

Pet food companies need to address pet owners’ feelings that dogs, cats and other animals are part of the family.

Pet food companies need to communicate with dog and cat owners in ways that address those people’s feelings that pets are part of the family, said Melissa Brookshire, DVM, founder of North River Enterprises, a pet food industry consulting firm, in a video from Petfood Forum 2017.

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