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David Sprinkle

David Sprinkle

David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report."

ARTICLES

Pet parents supplementing cat, dog food kibble

Pet owners are becoming increasingly interested in “fine-tuning” their pets’ diets with pet food add-ons such as gravies, toppers and supplements.
Pet owners are becoming increasingly interested in “fine-tuning” their pets’ diets with pet food add-ons such as gravies, toppers and supplements.
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Upside potential for canine oral care products

Education via veterinarians and a focus on pet health needs may be keys to increasing the market.
Oral care products for pets are nothing new. Nonetheless, the continuing premiumization of the pet market, which includes a heightened focus on pet wellness and on human-style products for pets, has had a marked impact on availability and characteristics of products designed to address pet dental hygiene and oral health.
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Pet parents, pet health and pet food

More pet owners than ever are making high-quality pet food diets part of their overall pet health plans.
Pet parents are not only increasingly demanding about the health and wellness benefits of the foods they feed their pets, but increasingly convinced about the effectiveness of pet food as preventive health care.
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US cat ownership trends

Marketing toward people who own or may own cats—especially women—should be a focus for the industry.
According to the Spring 2015 Simmons National Consumer Study from Experian Marketing Services, 52% of US households (or 61.8 million) have dogs or cats, with 39% (or 47.1 million) keeping dogs and 25% (or 30.2 million) keeping cats.
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Petfood Forum China 2016

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