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David Sprinkle

David Sprinkle

David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry.

ARTICLES

Pet food market opportunities in the US Hispanic population

Latinos will account for more than half of US population growth through 2020, making them a significant market opportunity for US pet food manufacturers.
As US-born Latinos increase their numerical lead in the community in the wake of decreased immigration from south of the border (due to the US economic recession, among other factors), pet ownership rates are increasing among the Latino population.
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Pet treats to face challenges in 2015

After a downturn in pet treat purchasing in 2014, marketers must step up their game to keep pace with an evolving landscape.
Purchasing rates for pet treats have fluctuated over the past several years, and have tended to take one step forward but then one step back.
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Update on US pet population and ownership trends

Economy, demographics key targets to watch
Packaged Facts’ new study on Pet Population and Ownership Trends reports that 65 million American households have pets of any type, for an overall total of over 200 million pets. Pet owners make up roughly 55% of households, including 45 million households with dogs and 30 million with cats.
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Pockets of success in petfood store brands

While overall petfood sales patterns have been less than impressive when it comes to private label brands, there are areas of opportunity and success.
Despite some ups and downs over the last decade by petfood or treat category, the percent of consumers who report most often buying “store brands” has generally fallen between 2004 and 2014.
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Where’s the beef? Petfood purchasing patterns of rural pet owners

US farm/feed store channel a significant power in the petfood market
At Petfood Forum 2014, GfK reported an estimate of US$3 billion for petfood sales in 2013 through the US farm/feed store channel. That figure translates to over a tenth of the US$28 billion retail market for petfood, per Packaged Facts’ U.S. Pet Market Outlook 2014–2015. This attention-worthy segment size follows from two main factors: The rural share of the pet dog and cat population, and the relative levels of petfood spending by rural pet owners. 
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Petfood Forum workshop

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