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David Sprinkle

David Sprinkle

David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report."

ARTICLES

Online pet food, product spending growing double-digits

While physical pet food sales still dominate the market, online options are increasing — and so are the number of consumers taking advantage of those options.
While physical pet food sales still dominate the market, online options are increasing — and so are the number of consumers taking advantage of those options.
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Pet food edging out baby food in US households?

The impact of the "pet parent" mindset on pet care and the pet food industry is expansive.
There is not much feud over pets as family, and Packaged Facts’ December 2016 national survey of pet owners shows that the term “pet parent” is hardly stretching things. The impact of this mindset on pet care and the pet food industry is wide-ranging. 
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