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David Sprinkle

David Sprinkle

David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report."

ARTICLES

Pet food edging out baby food in US households?

The impact of the "pet parent" mindset on pet care and the pet food industry is expansive.
There is not much feud over pets as family, and Packaged Facts’ December 2016 national survey of pet owners shows that the term “pet parent” is hardly stretching things. The impact of this mindset on pet care and the pet food industry is wide-ranging. 
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Pet parents supplementing cat, dog food kibble

Pet owners are becoming increasingly interested in “fine-tuning” their pets’ diets with pet food add-ons such as gravies, toppers and supplements.
Pet owners are becoming increasingly interested in “fine-tuning” their pets’ diets with pet food add-ons such as gravies, toppers and supplements.
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