Alyssa ConwayAlyssa Conway is a senior editor at WATT Global Media. www.wattglobalmedia.com/contact-usFrom the AuthorPet Food NewsHow premiumization is driving pet food evolutionPets are being thought of more than ever as part of the family and demanding the same premium nutrition for their pets as for themselves, leaving much potential for innovation in pet food.Pet Food NewsUsing HPP to produce clean-label raw pet foodsLIVE FROM PFF: High-pressure processing is an effective method for creating a safe, clean-label raw pet food and can help pet food companies avoid recalls to protect their brands.Market Trends and ReportsHow the pet food industry is leveraging new technologiesLIVE FROM PFF: Technologies like virtual reality and the cloud are enabling the pet food industry to be more transparent and helpful to customers.Pet Food MarketHow to formulate, launch new pet food and treatsLIVE FROM PFF: Innovation in pet food and treats requires a large investment in both time and money, so a number of factors should be taken into account before launching a new product.Pet Food Market6 insights for marketing pet food to millennialsPet food companies need to appeal to pet owners’ emotions in order to differentiate their pet food products and gain new consumers.Pet Food MarketWhy consumer attitudes matter in pet food formulationConsumers’ views of the foods they eat carry over into what they expect their pets to eat, participants in Pets Family Feud found out at Petfood Innovation Workshop.Pet Food MarketHow pet food companies can recruit, retain millennialsMillennials have changed the way work happens, and companies must get on board in order to attract this next generation of employees.Pet Food MarketINFOGRAPHIC: World's top pet food companies in 2015The global pet food market was profitable in 2015, with many pet food companies holding their spots as top earners and mergers and acquisitions boosting profitability for others.Pet Food MarketTop 40 pet global food companies: 2015 data now availablePetfood Industry’s Top Pet Food Companies issue profiles the world’s leading pet food manufacturers with exclusive revenue data and analysis.Pet Food News5 rules for rebranding pet food packagingPackaging is an important part of pet food and can be a useful tool in attracting consumers to a product and telling a brand’s story.Pet Food NewsNew processing method for extrusion-baked pet foodsA gentle extrusion process followed by high-temperature baking can help to improve product quality, lower energy costs.Pet Food MarketHow to co-create value in the pet food industryPet food companies and retailers need to provide incentive for pet owners to engage with their products and become loyal brand consumers.Page 1 of 2Next Page
