Lee Linthicum, Euromonitor International

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Lee Linthicum is the global petfood and pet care research manager for Euromonitor International (www.euromonitor.com). Contact him at [email protected].

Analyzing Asian markets

Asia-Pacific contains many emerging markets- such as China, India and Thailand. These markets are characterized by relatively low levels of disposable income and a still developing distribution infrastructure. So, the highly developed Japanese market dominates regional sales. However, the region's developing markets are catching up.

Will private label petfood sales rebound?

Although private label products occupy a prominent position in the dog and cat food marketplace, Euromonitor International data shows that their overall global market value share fell slightly from 10.8% to 10.6% between 2003 and 2006. However, beneath this headline decline a more complex picture of regional and category trends emerges, and, taken together, these trends suggest that private label dog and cat food will pose a renewed threat to branded products in the medium term.

The market share of private label petfoods fell slightly from 10.8% to 10.6% between 2003 and 2006, according to Euromonitor.

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