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The Tangled Web

Melody McKinnon explores the mindset of today's Web savvy pet parents to improve consumer relations and develop effective marketing strategies.

Recent New York ruling alerts employers about social media policy

October 6, 2011

 

Rules & guidelines -- the workplace is full of them. Maybe that's why the majority of employers have taken so long to develop a social media policy. Perhaps they don't feel threatened by it, or aren't familiar with it at all.

From bashing the company to workplace bullying, it is proving to be an HR issue that does need addressing. This article from TheNextWeb.com is a simple summary of procedures that you may find helpful as you get started:

Recent NY ruling alerts employers about social media policy

You'll also find books that present a more internal view of social media for business organizations, such as Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito.

Has your company developed a social media policy?

 

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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