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The Tangled Web

Melody McKinnon explores the mindset of today's Web savvy pet parents to improve consumer relations and develop effective marketing strategies.

Buzzing: 4 Social Media Business Magazines Launched

October 18, 2011
Keeping a finger on the pulse of social media is a must, so it's little wonder that there's such a buzz around the launch of four social media magazines:

The Big G & Business (Google)

FB & Business (Facebook)

Tweeting & Business (Twitter)

LI & Business (Linkedin)

The overwhelming response boils down to, "It's about time."

I anticipated one big social media magazine, though. They may find it difficult to fill four with quality, current content. However, the staff has proven that they habitually reach for excellence in whatever they do, and there is some print experience there. I'm sure there will be lots of web writers who would like to pick up some print credentials as well. It will be interesting to watch how it comes together.

The magazine is available in eight formats, including iPhone, iPad, Android, tablet, BlackBerry, Kindle, multimedia and print. US$179 print subscriptions are insane, in my opinion, but the electronic edition was originally priced at a reasonable US$7.95. Now it's FREE, courtesy of Office Depot, EFactor and The Pro2Pro Network.

Combine free with some major buzz, and you get a launch boasting a circulation of 13.8 million. More on that in the press release.

I believe there's great potential for an excellent, useful publication here. You can sign up for all four free e-magazines at once on the Social Media Mag's site. Bonus: My subscription confirmation included a surprise electronic copy of the book, The New Entrepreneurs Survival Guide.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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