The Tangled Web

Melody McKinnon explores the mindset of today's Web savvy pet parents to improve consumer relations and develop effective marketing strategies.
Pet Food Market Trends

Social network membership numbers for the top 14

February 27, 2012

Keeping our finger on the social media pulse can be an overwhelming, but necessary, task. Here The Realtime Report gathers social network member information for us from a variety of sources and presents a snapshot of user numbers for each network: "Social Networking Stats: Twitter Hits 500 Million, Pinterest Grows in Europe."

With so many households having pets in them, the petfood industry is in one of the best positions to monetize this environment. We don't have to dig around social networks trying to find our niche. Our niche is virtually everywhere.

Can you look at those hundreds of millions of potential customers and not want a piece of the action? Hire an in-house social marketer - do it now!

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Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

READ MORE in Petfood Industry magazine