The August 2017 issue of Petfood Industry explores how the top five pet food companies have faced legal challenges but still increased annual revenues since the last update of the Top Pet Food Companies database.
Keeping our finger on the social media pulse can be an overwhelming, but necessary, task. Here The Realtime Report gathers social network member information for us from a variety of sources and presents a snapshot of user numbers for each network: "Social Networking Stats: Twitter Hits 500 Million, Pinterest Grows in Europe."
With so many households having pets in them, the petfood industry is in one of the best positions to monetize this environment. We don't have to dig around social networks trying to find our niche. Our niche is virtually everywhere.
Can you look at those hundreds of millions of potential customers and not want a piece of the action? Hire an in-house social marketer - do it now!