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Trending: Pet Food

Lindsay Beaton, managing editor of Petfood Industry magazine, shares her insights on past, current and future trends in pet food, focusing on various market segments, pet nutrition, consumer impact and other hot topics.

What ‘Pet Fooled’ gets right about consumer confusion

Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.
Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.
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Pet food industry experts call for better communication

Valuable pet food research exists that could educate the industry and consumers alike, but there’s a communication disconnect that must first be bridged.
Valuable pet food research exists that could educate the industry and consumers alike, but there’s a communication disconnect that must first be bridged.
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