The best way for manufacturers to build a relationship with animal welfare groups and position themselves in a positive public light is to embrace an active and engaged pets-first mission
Last year the petfood segment of the US pet industry enjoyed higher growth than expected
The founder of Petfinder.com shares ideas for getting involved—at the very least, promote the principle that pets are family
Prescription and therapeutic petfoods have only been marketed by a handful of brands, but it may be time for new companies to enter the premium veterinary-endorsed arena
Strive for uniqueness and a higher purpose by positioning your petfood brand as a credible source on pet and pet owner wellness
Usage of petfood coupons has increased in the US, supported by increasing promotions from marketers and retailers.
If you’re not using mobile or social media to promote your brands, you’re missing a huge marketing opportunity
According to Packaged Facts, the US pet product market has never been more competitive. Will consumers know where to find your brand in the sea of tin cans and biscuits?
The boundaries between the petfood company and its environment have become more permeable than ever and new product development can easily transfer inward and outward
In a competitive marketplace, products need innovative ingredients that are marketed to consumers—but in a way that complies with regulations.
Petfood sales continue to rise above the still uncertain economy, while ingredient prices may finally start to decline
Our annual list of the largest petfood manufacturers worldwide expands this year with 15 companies
Surveys show pet owners shopping cautiously as they head into the new year, but still willing to spend on healthy food and treats
Corn-free, wheat-free and gluten-free pet diets are changing the way we formulate food
In developing new products, look to human foods for ideas
Pet parents are continuing to treat their pets like human family members, despite the economy
With consumer trust faltering and misinformation on the Internet running rampant, learning the who, what and how of online tracking is critical
Sales of natural foods—for pets and humans—continue to grow despite a sluggish economy
Help consumers understand what is in your products with the clearest communication possible
Innovative companies take an idea and add to it, managing the inevitable balancing act among competing interests, requirements and realities