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Petfood Innovation Workshop

4/3/17
Kansas City Convention Center
301 W 13th St.
Kansas City, MO
United States

Registration is now open for Petfood Innovation Workshop, which occurs in conjunction with the 25th Anniversary edition of Petfood Forum, an exclusive event serving pet treat and pet food manufacturers.

During Petfood Innovation Workshop 2017, attendees will be provided with all components that go into the pet and the pet owner’s acceptability of pet food by demonstrating results of a full sensory analysis. Attendees will learn what elements to taste for in pet food, and specific ways to collect and utilize consumer information to determine critical pet food purchase drivers and how to accentuate them in new and existing products. Throughout the demonstrations on sensory analysis, attendees will also gain valuable insights on how to arrive at the knowledge needed to leverage their results in pet food validation and claims, and receive tips on product design, promotion, and evaluation.

http://www.petfoodforumevents.com/

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