Alyssa ConwayAlyssa Conway is a senior editor at WATT Global Media. www.wattglobalmedia.com/contact-usFrom the Author - Page 2Pet Food IngredientsConsumers' education needed on benefits of novel proteinsNovel proteins should have an increasing role in pet food and treats, but using more novel protein ingredients will only be successful if the industry properly educates consumers.Market Trends and Reports3 pet food types to watch in the pet specialty marketPremiumization of pet food is driving the pet specialty market’s continued growth, which sits at 5% year over year, said Maria Lange, business group director, pet care, Gfk, speaking at Petfood Forum 2016 on April 19.Market Trends and ReportsNovel meat proteins gaining importance in pet foodOverall pet food market growth is slowing in the mass market channel, but one area expected to see continued growth within the specialty products market is pet food and treats with novel meat proteins, said David Sprinkle, research director, Packaged Facts.Pet Food NewsSocial media's role in recruiting pet food industry talentMary Ellen Barkley of Kansas State University and Dr. Jerrod Kersey of Mars Petcare US discuss the importance of social media in recruiting young pet food industry professionals.Pet Food NewsPet food industry-academic partnership key to future workforceAs pet ownership continues to rise, the pet food industry must work with academia to recruit new talent.Previous PagePage 2 of 2
