Many petfood trends and marketing pitches focus on natural, often featuring what’s not in the product as much as what is
Despite slow mass market advance in the US, petfood marketers would be wise not to ignore the inroads being made by private label
Last year the petfood segment of the US pet industry enjoyed higher growth than expected
Usage of petfood coupons has increased in the US, supported by increasing promotions from marketers and retailers.
Surveys show pet owners shopping cautiously as they head into the new year, but still willing to spend on healthy food and treats
Petfood marketers emphasize health and wellness to communicate value to consumers
This weakness is partly due to below-average pet ownership in segments including seniors, young adults and ethnic/racial minorities
Ironically, functional petfoods could help pet supplements’ quest for regulatory recognition and consumer acceptance
Petfood prices will continue to be a factor as pet owners adjust to the “new normal” of these still tough economic times
Today’s petfood makers need to deal with better informed consumers turning to books, blogs and social media
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