Number of pet owners who buy petfood through vets is growing, say data
Premium petfoods, health-related formulas playing a significant part in market growth due to humanization of pets
The humanization of pets plays a significant role in guiding this increasingly popular direction of the petfood market
Many petfood trends and marketing pitches focus on natural, often featuring what’s not in the product as much as what is
Despite slow mass market advance in the US, petfood marketers would be wise not to ignore the inroads being made by private label
Last year the petfood segment of the US pet industry enjoyed higher growth than expected
Usage of petfood coupons has increased in the US, supported by increasing promotions from marketers and retailers.
Surveys show pet owners shopping cautiously as they head into the new year, but still willing to spend on healthy food and treats
Petfood marketers emphasize health and wellness to communicate value to consumers
This weakness is partly due to below-average pet ownership in segments including seniors, young adults and ethnic/racial minorities
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