How a decades-old petfood brand ‘kicked the shelf’ and changed the game with consumer-focused packaging design
Civil Code to be amended, will grant equal rights to manufacturers looking to use product images on packaging
Company makes sure food from latest trade show gets put to use
Company anticipates 5% sales growth; first six months of 2014 optimistic
Updated logo, color scheme designed to maximize on-shelf impact
Beyond the Bag transparency campaign from Natura
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