With US$21.47 billion (CHF18.9 billion) and organic growth of 12.1% in 2023, Purina PetCare accounted for 20.3% of Nestle’s overall sales. In 2022, Purina PetCare’s sales were US$20.56 billion (CHF18.10 billion). The company reported their 2023 financial performance on Feb. 22.
By product category, Purina PetCare was the largest contributor to Nestle’s organic growth, with strong momentum across all channels. Purina ONE, Purina Pro Plan and Friskies all recorded double-digit growth. Sales of Purina Pro Plan reached almost US$3.4 billion (CHF3 billion).
Purina PetCare focuses on supplements
Supplements have grown in popularity as pet owners increasingly focus on health and wellness for their dogs, cats and other pets. Purina PetCare has responded to this trend by offering more health-focused nutrition options, according to the company’s annual report. In 2023, Purina ProPlan Veterinary Supplement sales grew 22.6%.
Nestle Purina PetCare performance by region
In North America, Purina PetCare was the largest growth contributor. Purina experienced broad-based demand across segments, channels and brands, particularly Purina ONE, Purina Pro Plan and Friskies.
In Europe, Purina gained market share in pet food, driven by differentiated offerings across premium brands Felix, Gourmet and Purina ONE.
Nestle reported mid-single-digit growth in Japan, led by Purina PetCare and other products.
Nestle experienced high single-digit growth in Oceania, supported by Purina PetCare.
Overall in Asia outside of China, Purina PetCare grew by mid-single-digits, led by Purina ONE, Supercoat and Felix.
Purina PetCare gained market share in Latin America, mid-single-digit growth.
In China, Purina also gained market share. Purina PetCare sales grew at a double-digit rate. New product launches and strong e-commerce momentum fueled this growth.
