Date: 2009-06-01
More advice from Rick Rockhill, Petco VP, on what retailers are looking for from petfood manufacturers
Couldn't make it to Petfood Forum 2009? Not to worry - view the presentation Rick Rockhill, Petco VP, gave to our audience on what retailers want from petfood manufacturers.
A retailer’s advice to the petfood industry
Rick Rockhill, VP/division merchandise manager of dog consumables for Petco, www. Petco.com, has these suggestions for petfood manufacturers:
- Innovate or die;
- Invest in new technology;
- Get close to your consumer;
- Resist temptation to be all things to all people;
- Never, ever compromise on quality; and
- Keep the pet specialty channel special (strong independent pet stores are the lifeblood of the pet industry).