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Pet Food Packaging

Learn the latest analysis, research and marketing data from the editors of Petfood Industry magazine on wet and dry pet food packaging trends for cans, pouches, paper bags and trays as well as packaging designs that appeal to pet owners, how to successfully brand and rebrand dog and cat food and how packaging is evolving with the market.

ARTICLES

Pack Expo Las Vegas 2017 breaks attendance record

The most attended Pack Expo Las Vegas in history also raised money for hurricane relief.
PACK EXPO Las Vegas and Healthcare Packaging EXPO 2017 welcomed nearly 1,000 more attendees than 2015, making it the largest PACK EXPO Las Vegas in history.
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Freshpet cuts downtime with automatic splicing

Freshpet manufacturing will install a second Butler Auto-splicer in their new packaging line.
Freshpet is looking to cut downtime and increase productivity with the installation of a second Butler Auto-splicer on their Chub-maker line.
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Pet food labels: Made in the USA

Made in the USA pet food creates challenges for pet food formulators and ingredient procurers.
Labeling a pet food or treat as “Made in the USA” can enhance consumers’ trust in that product and help those dog and cat foods stand out to buyers.
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What ‘Pet Fooled’ gets right about consumer confusion

Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.
Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.
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6 insights for marketing pet food to millennials

Bob Wheatley, founder and CEO, Emergent, gave six insights that should be considered by pet food marketers who want to appeal to millennial pet owners and keep them as loyal customers.
Pet food companies need to appeal to pet owners’ emotions in order to differentiate their pet food products and gain new consumers.
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Pet food packaging design tips from an award-winning team

A Matrix Partners executive shared the pet food packaging insights they used to win three awards.
The design team at Matrix Partners won three awards for their work on Caru Pet Food, Health Extension and Nature’s Logic pet food brands’ packaging.
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