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Pet Food Packaging

Latest pet industry packaging trends for canned and pouch wet and dry dog and cat food, pet treats and pet products.

ARTICLES

Packaging as branding in pet food marketing

With more options than ever on store shelves, pet food manufacturers must merge functional packaging with branding to attract consumers.
With more pet food options on store shelves than ever before, and with consumers increasingly savvy about what they’re feeding their pets, it’s vital for pet food manufacturers to make sure they stand out. The best way to do that is marketing, and the most visible form of marketing is the very packaging consumers must look at before they buy a product.
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Petfood Forum Europe 2015 offers latest petfood research

Exclusive conference provides cutting-edge knowledge and studies on nutrition, petfood ingredients, safety, processing and more
Petfood professionals from Europe and around the world can learn the latest petfood data and information during Petfood Forum Europe 2015.
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2015 petfood packaging trends

Consumer convenience is key to producing the top packaging products
More and more potential customers are looking for that perfect bag of dog or cat food, and are willing to spend the money to get it. But what does that perfect bag look like?
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Topeka to provide incentives to Big Heart for plant expansion

US$42 million expansion would add 70,000-square-foot packaging plant, more jobs
The Joint Economic Development Organization of Topeka, Kansas, USA, voted unanimously on February 11 to approve “Project Blue Sky,” which will offer incentives of up to US$166,760 to Big Heart Pet Brands to expand its petfood production plant in the city.
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Barkworthies to unveil extensive new branding

New logo, advertising, packaging and website to be presented on March 1
Barkworthies plans to unveil extensive branding efforts, including updates to its logo, advertising, packaging and website, on March 1.
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Petfood Forum China

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Read the July issue of Petfood Industry!

July 2015

The July 2015 issue of Petfood Industry profiles Plato Pet Treats, a California-based company that makes premium pet treats using the best ingredients available. Learn how Plato uses natural and locally sourced ingredients and makes its products in-house for optimal quality. Also find out how its “Plato Wags Back” program provides support to rescues and shelters that feed and house homeless dogs.

READ MORE in Petfood Industry magazine

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