Pet Food Palatability

Find the latest pet food palatability science and testing data, analysis and information from the editors of Petfood Industry magazine to help pet food manufacturers create wet and dry dog and cat food that appeals to a companion animal’s sense of taste, smell and sight.


Instant pet gravy featured on consumer report series

The CBS 8 “Try It Before You Buy It” segment tested Clear Conscience Pet SuperGravy.

Clear Conscience Pet SuperGravy was recently featured on the “Try it Before You Buy It” investigative consumer report series on KLAS 8 TV, the CBS affiliate in Las Vegas, Nevada.

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Pet food sensory analysis provides competitive advantages

Live from Petfood Innovation Workshop, Kadri Koppel discusses how smell, texture, taste and other sensations can explain why certain pet food products succeed.
At Petfood Innovation Workshop 2017, attendees learned how sensory analysis can help pet food companies understand their products.
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Petfood Innovation Workshop and Pet Food Experience at KSU

On October 28-30, 2015, nearly 200 participants attended the fall edition of the Petfood Innovation Workshop (Focus on Treats) & K-State Pet Food Experience at K-State University in Manhattan, Kansas, USA. Major pet food manufacturing companies were represented along with entrepreneurs from smaller companies, leaders from trade associations and regulatory officials from various states.