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News Hound
Transparency tames social media rumors for pet food brands
By maintaining open lines of communication and demonstrating accountability, pet food manufacturers can mitigate the impact of rumors and improve their ability to identify and resolve real issues before they escalate into larger crises.
Latest News
Cargill acquires 2 US feed mills
Alphia names vice president of food safety and quality assurance
Mars Petcare names chief finance officer
Greek pet food company petchef.gr secures new seed funding
Nulo names co-heads of marketing
Swiss flavor group Givaudan eyes pet food market
Noochies! brand launches TikTok Shop
Featured
3 values that drive pet food purchasers
Designed for dogs, this farmers market raises pet food ingredient awareness
More from PetfoodIndustry
Adventures in Pet Food
3 values that drive pet food purchasers
For marketing success, be sure you know your target pet food customer segments and focus more on their values than on their demographics, experts advise.
Brand Insights
Conveyance solutions to maximize production
Intralox
Learn how Intralox conveyance solutions can enhance pet food safety and increase production.
Pet Food Marketing and Branding
Designed for dogs, this farmers market raises pet food ingredient awareness
In partnership with pet experts and featuring actor and advocate Ian Somerhalder, Nutro's first-of-its-kind immersive experience offers dogs and pet parents an afternoon to see, smell and learn more about some of the ingredients in pet food.
Pet Food News
Vafo Group acquires Austrian pet food business, launches premium products
In other news, German vegan pet food brand VEGDOG rolls out a new product.
Trending: Pet Food Podcast
EPISODE 69: How do you guide customers to choose your brand over a generic?
With private-label pet food products growing, host Lindsay Beaton and Trone’s Hunter Ellis and Robin Yontz together explore the rise of store brands, the economics of branding, and consumer loyalty in today’s pet food space.
Adventures in Pet Food
What is the future for vegan pet food?
A recent spate of vegan pet food innovations, following on earlier announcements, indicates growing excitement and interest for the still nascent category.
News Hound
Keep watching the SKUs! Social media amplifies pet food rumors
Social media attention may play a role in propagating rumors and lending them credence.
In Print
August 2024
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Petfood Forum News
What are pet owners' expectations around sustainability?
At a recent Petfood Forum panel discussion, experts highlighted the growing importance of sustainability in pet food, noting the tension between consumer demand for sustainability and its higher costs.
Market Trends and Reports
J.M. Smucker sales down US$41.3 million in Q1 FY25, profits up
The Meow-Mix brand increased with the quarter's mid-single-digit net sales and volume/mix growth. Milk-Bone demonstrated net sales growth in soft and chewy snacks.
Trending: Pet Food Podcast
EPISODE 67: How are predicted pet food trends playing out in 2024?
In this episode of Trending: Pet Food, Lindsay Beaton and IFF’s Dr. Mary Cope explore the top 2024 pet food trends, including premiumization, functional ingredients, and sustainability, while offering insights on the industry's future growth.
Pet Food Safety
FDA investigated Purina PetCare, found no illness cause
FDA veterinarians reviewed medical records, interviewed pet owners, and conducted lab tests on both opened and unopened food samples.
Latin America/Carribean
Colombian import of US dog, cat food ranks 3rd highest in 2023
The Colombian dog and cat food market experienced 10% year-over-year growth in 2023.
Petfood Forum News
Why ‘sustainability’ is a critical strategy for pet food manufacturers
Pet food manufacturers must prioritize sustainable practices to secure their future, as they balance environmental impacts and meet growing consumer and regulatory demands.
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