Pet food brands can educate pet owners on gut microbiome
Pet food companies can bridge the gap between microbiome research and the marketing claims about certain ingredients effects on pet microbiome health.
What sustainable pet food and treat claims mean in 2020
Do sustainable marketing claims on pet food and pet treats affect sales, market share and pricing – and have the pandemic and economy changed those factors?
Hong Kong gets first branded herbal supplements for pets
A Hong Kong company brings traditional Chinese medicine to pet health with supplements for cats and dogs.
Purina pet food, treat sales at US$7.6 bil so far in 2020
Beyond the overarching effects of the pandemic, online pet food sales and premiumization continued to be drivers for Purina’s sales in the first six months of 2020.
South Korea develops new pet food from local plants
Scientists in South Korea have recently formulated a dog food using kiwifruit and the leaves of loquat trees as the primary ingredients.
Pet Food News
CBD legal patchwork complicates pet product marketing
Whey protein’s potential for fitness, life-stage pet food
What sustainable pet food and treat claims mean in 2020
Pandemic may boost private equity investment in pet food
Superpremium pet food in Mexico poised for growth
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5 pet food trends and opportunities for the near future
As the pet food market emerges from a difficult year and economic situation, certain product categories present opportunities for innovation and growth.
Optimizing innovation for recovery and growth
The global pandemic has affected everything from business practices to consumer habits to the world’s economic trajectory. It’s also sparked innovation as industries, including the pet space, aim to move forward.
6 pandemic innovation strategies for pet food brands
Continuing to innovate during the pandemic may be key to a company’s success during this turbulence.
10 consumer ‘megatrends’ changing during COVID-19
Megatrends are key drivers for consumer trends in the future, and therefore for innovation as well, across different product portfolios. However, as the world went into lockdown, consumers formed new habits and developed new values as new behaviors emerged.
Featured Contributors
Pets as mood boosters: ‘secret sauce’ for pet food success
Market upside for pet food meal toppers
AAFCO defines ‘common or usual’ ingredients in pet food
Optimizing innovation for recovery and growth
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Read the July issue of Petfood Industry!
July 2020
In the July 2020 issue of Petfood Industry, find out how virtual events can reduce pollution and boost accessibility, learn about COVID-19’s repercussions and more.
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Demand for imported pet food grows in New Zealand
As the country's pet food market grows, pet owners want even more options.
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Pumpkin's nutritional benefits popular in pet food formulas
The formerly seasonal ingredient has since become a year-round choice for pet food formulators who tout its nutritional benefits.