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Petfood marketing

Presentations

Petfood Marketing

  • Marketing pet brands
    • Robert Wheatley, CEO of Wheatley & Timmons, shares best practices in building brand equity, constructing a compelling value proposition and understanding the emotional triggers that drive purchase decisions.
  • Consumer brand perception - Who's in the driver's seat
    • Dr. Melissa Brookshire of River North Enterprises discusses how petfood companies are often taking a back seat to a variety of Internet based information sources...
  • Making private label petfood
    • Serge Boutet of Mondou Ltd., discusses how over the past decade, large pet retailers have developed their own petfood brands

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