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Pet Food News
on December 21, 2009

UK sees increased gourmet, seasonal sales

UK petfood manufacturers reported an increase in demand for their gourmet food ranges as well as seeing a seasonal surge in purchases of special snack treats for animals, according to Financial Times.

UK petfood manufacturers reported an increase in demand for their gourmet food ranges as well as seeing a seasonal surge in purchases of special snack treats for animals, according to Financial Times .

"The number of people buying products such as our gourmet cat food … increases by 13-16% during December and January," said Andrew Harding, director of market development at Nestlé Purina .

The demand for seasonal novelty items extends to pet owners with some pet stores reporting a 30-50% increase in sales during the holidays.

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