UK petfood manufacturers reported an increase in demand for their gourmet food ranges as well as seeing a seasonal surge in purchases of special snack treats for animals, according to Financial Times .
"The number of people buying products such as our gourmet cat food â€¦ increases by 13-16% during December and January," said Andrew Harding, director of market development at NestlÃ© Purina .
The demand for seasonal novelty items extends to pet owners with some pet stores reporting a 30-50% increase in sales during the holidays.
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.