In a national survey conducted by Harris Interactive for Wellness Natural Petfood , owners of dogs with food allergies are confused about how to treat them.
Fewer than half of the pet owners surveyed recognized which ingredients can aggravate their pets' allergies: 40% were aware of wheat causing potential allergic reactions and 26% were aware of soy.
Wellness has introduced additions to its Simple Food Solutions hypoallergenic line of dry food to cater to pets with such allergies.
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By Lindsay Beaton
Those in the supplements space are answering consumer calls for functionality, traceability, and simple education on what’s right for their pets.
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Healthy M&A activity as well as expanded production capacity investments helped pet food companies continue to grow in 2021.