Fewer than half of the pet owners surveyed recognized which ingredients can aggravate their pets' allergies: 40% were aware of wheat causing potential allergic reactions and 26% were aware of soy.
Wellness has introduced additions to its Simple Food Solutions hypoallergenic line of dry food to cater to pets with such allergies.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu