Adapted from a press release:
Freshpet fresh pet food net sales increased 33.5% to US$425.5 million for the full year ended December 31, 2021, compared to US$318.8 million in 2020. Freshpet is a U.S.-based manufacturer of fresh, refrigerated dog treats and food for dogs and cats. Brands include Freshpet Select, Fresh Treats, Nature's Fresh, Vital, Dog Joy, Deli Fresh, Homestyle Creations and Dog Nation.
“We finally have the capacity needed to support Freshpet's significant topline growth potential - while also improving the reliability of our operations," Billy Cyr, Freshpet chief executive officer, said in a press release. "Over the past two years, we have invested in significant new capacity and the talent to support it. We plan to use that capacity wisely -- budgeting conservatively to ensure the reliability of our operations in an uncertain environment but also planning aggressively to maximize our growth potential. We believe our plan for 2022 delivers the right balance - keeping us on track to achieve our 2025 goals and enable us to change the way people nourish their pets forever."
Net pet food sales for 2021 were driven by velocity, distribution gains and innovation. Gross profit was US$162.1 million, or 38.1% as a percentage of net sales in 2021, compared to US$132.9 million, or 41.7% as a percentage of net sales, in the prior year. Adjusted gross profit was US$189.5 million, or 44.5% as a percentage of net sales, compared to US$154.1 million, or 48.3% as a percentage of net sales, in the prior year period. The decrease in gross profit as a percentage of net sales and Adjusted gross profit as a percentage of net sales was primarily due to increased cost at Freshpet Kitchens as a result of the company’s wage increase plan, investments as it grows into capacity, inflation of ingredient cost and increased depreciation and non-cash share-based compensation, slightly offset by lower plant start-up cost and lower COVID-19 related costs.
Selling, general and administrative (SG&A) expenses were US$186.8 million for the full year ended December 31, 2021, compared to US$134.9 million in 2020. As a percentage of net sales, SG&A increased to 43.9% in 2021, compared to 42.3% in the prior year period. The increase in SG&A expenses was a result of increased logistics costs, including freight costs, non-cash share-based compensation, increased media expense, increased depreciation expense and higher incremental operating costs and selling expense. Adjusted SG&A for the full year 2021 was US$146.5 million, or 34.4% as a percentage of net sales, compared to US$107.2 million, or 33.6% as a percentage of net sales, in the prior year. The increase in Adjusted SG&A is a result of increasing freight costs and media expense, offset by leverage on higher net sales.
Net loss was US$29.7 million for the full year ended December 31, 2021, compared to a net loss of US$3.2 million for the prior year period. The increase in net loss was due to increased SG&A partially offset by higher net sales and increased gross profit.
For full year 2022, the company forecast net sales of more than US$575 million, an increase of approximately 35% from 2021.
Tim Wall covers the dog, cat and other pet food industries as senior reporter for WATT Global Media. His work has appeared in Live Science, Discovery News, Scientific American, Honduras Weekly, Global Journalist and other outlets. He holds a journalism master's degree from the University of Missouri - Columbia and a bachelor's degree in biology.
Wall served in the Peace Corps in Honduras from 2005 to 2007, where he coordinated with the town government of Moroceli to organize a municipal trash collection system, taught environmental science, translated for medical brigades and facilitated sustainable agriculture, along with other projects.
Contact Wall via https://www.wattglobalmedia.com/contact-us/
By Lindsay Beaton
Whether you’re looking to enter the pet food world or have recently crossed the bridge from human CPG to pet food, here are some things to consider as you grow your business.
By Lindsay Beaton
As pet owners continue to ask more of pet food packaging, the sustainability movement rises to the top of challenges being addressed.