The US pet food category has grown significantly in the past decade–market sales have risen from $50.96 billion in 2011 to an estimated $109.5 billion in 2021 (Statista), and pet offerings through e-commerce have experienced the highest proportion of that growth. While growth in the category has skyrocketed, industry standards have not kept pace with consumers who increasingly demand more transparency, sustainability and humane practices from the products they buy for their families and for their furry companions. With the launch of its new pet vertical, Good Eggs sets an entirely new standard for the pet product shopping experience.
The Good Eggs team knows first-hand that pets are an extension of our families. That’s why every pet essential offered on Good Eggs is stringently vetted by its product assortment team to ensure only the best fresh, humanely-raised, responsibly harvested, Global Animal Partnership (GAP) certified animal proteins and organic, non-GMO produce make it onto the site–a first in the delivery space for pet products.
Good Eggs is now the only delivery company that functions as a one-stop-shop where customers can check off their entire list of home, grocery and pet necessities without having to compromise their values or desire for transparently sourced, high-quality products that support local producers—all with the highest standards in the industry and unmatched customer service.
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By Lindsay Beaton
For several years, the pet food industry has celebrated the market’s growth outpacing that of many other consumer goods categories, even during the pandemic.
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By Lindsay Beaton
With both form and function, toppers are becoming a go-to for pet owners looking to jazz up their pets’ bowls.