Del Monte tailors to pet owners' feedback
In a video produced by Advertising Age, advertising analyst Josh Bernoff explained how Del Monte Foods used its customers' feedback to create a new product that has been successful so far.
The company surveyed approximately 300 dog owners to see what their pets ate in the morning. Del Monte saw that a large percentage of the respondents said bacon and eggs. The company also asked the dog owners if they would purchase a product if it had added nutrients, and many responded that they would.
Within six weeks, Del Monte produced its new Snausages Breakfast Bites , which are shaped like bacon and eggs and have added nutrients.
Del Monte followed in the footsteps of PetSmart's campaign for a new innovative product developed by anyone with the creativity to do so.
To view the full 3-minute clip explaining Del Monte's strategy, click here .