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Pet Food News
on May 26, 2009

Del Monte tailors to pet owners' feedback

In a video produced by Advertising Age, advertising analyst Josh Bernoff explained how Del Monte Foods used its customers' feedback to create a new product that has been successful so far.

In a video produced by Advertising Age , advertising analyst Josh Bernoff explained how Del Monte Foods used its customers' feedback to create a new product that has been successful to date.

The company surveyed approximately 300 dog owners to see what their pets ate in the morning. Del Monte saw that a large percentage of the respondents said bacon and eggs. The company also asked the dog owners if they would purchase a product if it had added nutrients, and many responded that they would.

Within six weeks, Del Monte produced its new Snausages Breakfast Bites , which are shaped like bacon and eggs and have added nutrients.

Del Monte followed in the footsteps of PetSmart's campaign for a new innovative product developed by anyone with the creativity to do so.

To view the full 3-minute clip explaining Del Monte's strategy, click here .

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