Purina ProPlan petfood sponsored the recent launching of www.pawnation.com , a new AOL website that lets pet owners share pet photos and stories, read the latest animal news and find pet tips and information, according to a press release from AOL.
"Pets are a part of the family for millions of people, and PawNation.com is a one-stop shop for everything pets," said Stephanie Dolgins, a senior vice president at AOL.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.