Consumer preference toward pets other than dogs and cats has considerably grown in the last years in Venezuela, according to a new report from Companies and Markets. An increasing number of Venezuelans are buying these pets as they become less expensive and more decorative.

Fish, birds and small mammals/reptiles all recorded positive volume growth in 2010, with fish food showing the biggest increase with 6% volume growth in 2010.

This report, Other Pet Food in Venezuela, offers a comprehensive guide to the size and shape of the market at a national level with the latest retail sales data 2005-2009, and identifying sectors driving growth.

Leading companies, brands and strategic analysis of key factors influencing the market also are featured.