Royal Canin will host a national celebratory "Week of the Cat" campaign November 13-20, ending with the Supreme Cat Show in Birmingham, England.

Consumers will be able to sample products at Birmingham’s Martineau Place, and the Feline Advisory Bureau will be at Royal Canin's cat show stand, hosting seminars and answering questions. Photographic and display competitions will be held for retailers to compete for prizes, including a two-day trip to the South of France or a 32-inch flat screen TV for the national winner.