Purina Dog Chow brand dog food created a Facebook page to celebrate the launch of Paramount Pictures upcoming film, The Adventures of Tintin, and will make a monetary donation to three animal organizations for every consumer who "likes" the new page.
For each consumer who "likes" the Purina Dog Chow Facebook page, the brand will donate US$1, up to US$150,000, to be split equally between three service and therapy dog organizations featured on the page. Purina will donate an additional US$1 for each friend who visits the promotion page by clicking on the link in a shared Facebook message.
The program will run through January 3, 2012.
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