Purina Dog Chow brand dog food created a Facebook page to celebrate the launch of Paramount Pictures upcoming film, The Adventures of Tintin, and will make a monetary donation to three animal organizations for every consumer who "likes" the new page.

For each consumer who "likes" the Purina Dog Chow Facebook page, the brand will donate US$1, up to US$150,000, to be split equally between three service and therapy dog organizations featured on the page. Purina will donate an additional US$1 for each friend who visits the promotion page by clicking on the link in a shared Facebook message.

The program will run through January 3, 2012.