Purina Dog Chow launches donation campaign for Facebook page 'likes'
Purina Dog Chow Facebook campaign launched to celebrate upcoming film, The Adventures of Tintin
Purina Dog Chow brand dog food created a Facebook page to celebrate the launch of Paramount Pictures upcoming film, The Adventures of Tintin, and will make a monetary donation to three animal organizations for every consumer who "likes" the new page.
For each consumer who "likes" the Purina Dog Chow Facebook page, the brand will donate US$1, up to US$150,000, to be split equally between three service and therapy dog organizations featured on the page. Purina will donate an additional US$1 for each friend who visits the promotion page by clicking on the link in a shared Facebook message.
The program will run through January 3, 2012.