Purina Dog Chow brand dog food created a Facebook page to celebrate the launch of Paramount Pictures upcoming film, The Adventures of Tintin, and will make a monetary donation to three animal organizations for every consumer who "likes" the new page.
For each consumer who "likes" the Purina Dog Chow Facebook page, the brand will donate US$1, up to US$150,000, to be split equally between three service and therapy dog organizations featured on the page. Purina will donate an additional US$1 for each friend who visits the promotion page by clicking on the link in a shared Facebook message.
The program will run through January 3, 2012.
Feature
By Lindsay Beaton
Pet food safety is top-of-mind all along the production line, and everything from the ingredients to the equipment must offer solutions.
Feature
By Debbie Phillips-Donaldson
Many hours, efforts, dollars and brainpower go into pet food companies’ and regulatory bodies’ efforts to ensure that products on the market are safe and healthy for pets.