Paw4mance Pet Products International Inc. added the new MOJO brand of petfood to its line of Paw4mance natural and holistic dog food, cat food and treats.
MOJO is specially formulated to meet Association of American Feed Control Officials guidelines for the United States and international markets, the company says. The line is available in three recipes: Original Dog recipe, chicken and rice formula; Platinum recipe, lamb and rice formula; and Elite recipe, fish and rice formula. The company says all of its formulas are free of wheat, wheat gluten and corn, and contain no artificial flavors, colors or chemical preservatives.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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