Pet Food News

Halo petfood brand owner Ellen DeGeneres to create vegan petfood range

Owner of petfood brand Halo, Purely for Pets, Ellen DeGeneres, and her wife, Portia de Rossi, are creating a range of vegan petfood, according to a report.

The Chicago Sun Times reported that, in addition to opening a vegan restaurant in Los Angeles, California, USA, "the couple are also developing a line of vegan petfoods - after discovering a void in the market for people looking to feed their dogs and cats vegan vittles."

The couple follows a vegan diet, meaning followers of their diet consume no animal products at all, including butter, eggs or milk.

It is unknown when the petfood range will be available, or if the line will include treats for other animals as well.

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