According to Jeff English, Horizon Pet Nutrition co-founder, the new grain-free petfood replaces traditional grains with alternative ingredients such as potato and tapioca, but is still offered at an affordable price for consumers. The primary source of carbohydrates in the Pulsar formula is pulses, which are the edible seeds of legume plants, like peas and red lentils, the company says. The Pulsar formula is available in both chicken and fish protein recipes.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu