Pointer Pet Products Limited is a manufacturer of branded and private-label baked dog treats. The terms of the deal have not yet been disclosed.
The announcement comes two weeks after Swander Pace invested in Cambrian Pet Foods, a UK maker of wet and dry petfoods. A spokesman for Swander Pace says Pointer and Cambrian will work together to leverage the product offerings of both businesses.
“Our business has real synergy with Cambrian Pet Foods. The investment by Swander Pace Capital will enable us to work together with Cambrian to achieve purchasing and supply chain synergies and leverage the expertise of both companies while ensuring real focus on service, quality and innovation to achieve market growth," said Pointer Pet Products managing director, Nick Whitley.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.