Based on new scientific literature and discussions with the federation's Scientific Advisory Board, adaptations were made to nutrients such as vitamins, iodine, calcium and sodium. The federation's new nutrition guidelines have newly defined ratios because “calcium and phosphorus are essential minerals for healthy skeleton development and maintenance,” the federation said.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.